Product & UX/UI Designer
Visual design · Print · LuxuryPooja
Kulkarni
I design products people trust.
Research first. Crafted to the last pixel. Two years across AI, SaaS, legal tech, nonprofit and consumer goods, with roots in packaging science and graphic design.
Featured
Zara, told twice.
One luxury retail idea. First as a website, then as a printed book.
Index
Nine projects.
Three practices.
Pick any row to open its case study.
I · Featured
01Zara: a quieter way to shopLuxury retailUX/UI · Motion02Zara in printLuxury · PrintBook · TypographyII · Product & UX/UI
03Governance DashboardNonprofit · Civic techResearch · IA · UI04Creators & AmbassadorsSaaS · AI startupOnboarding · System05VivomindEdTech · AI · WearableLXD · Co-design06Packaging as a User ExperienceConsumer goodsHuman factors · Labels07Escape.ai websiteAI · Consumer techWeb · Unreal · RewardsIII · Editorial & Print
08ButterflyPublishingBook · Grid · Type09LatoTypeType promotionProduct & UX/UI
Systems people trust.
Platforms, apps, websites and the packs people hold.
One Community Global
03Governance Dashboard
One live home for decisions. 1,300+ volunteers, 60+ countries.
Escape · Sole designer
04Creators & Ambassadors
Two roles. One scalable system. Plus a concept print set.
Learning experience
05Vivomind
An emotional learning app and wearable, co-designed with kids.
Godrej Consumer Products
06Packaging as a User Experience
Materials, labels and first use. 38 friction points found.
Escape Enterprises · Shipped
07Escape.ai website
A calm site for an AI wellness platform. Rewards and 3D worlds.
Editorial & Print
Type with intent.
Hierarchy, rhythm and restraint on the page.
Industries
One process.
Many industries.
Proof from real work, sector by sector.
AI products
Escape.ai and Lucille, an AI companion.
Case 07SaaS
Creator platform. Two roles, one system.
Case 04Legal tech
Patient and lawyer flows. MVP in 60 days.
HelpAfterAccident · 2026Nonprofit
Governance for 1,300+ volunteers.
Case 03Consumer tech
App and wearable for kids and parents.
Case 05Consumer goods
Packaging UX at Godrej.
Case 06Luxury & retail
A flagship feel, online.
Case 01Startups
Website shipped 2 weeks early.
Case 07Visual & print
Books, type and print specs.
Cases 02, 08, 09About
Designing how things are seen, held and used.
I started in packaging science, watching people open, read and use products.
At Godrej I ran UX research on physical packs. A master’s in UX/UI took that thinking onto screens. Since then I have designed for startups and nonprofits, end to end.
Luxury is where I want to go deeper. Materials, light and type, crafted like the product itself.
How I work
Experience & education
HelpAfterAccident
UX/UI Product Designer · Legal tech startup. Beta-ready MVP in 60 days for patients and lawyers.
One Community Global
UX/UI Product Designer · Nonprofit. Governance for 1,300+ volunteers. Handoff 25% faster.
EscapeApp.ai
UX/UI Design Intern · AI wellness. Errors down 20%. Site launched 2 weeks early.
Godrej Consumer Products
Product & Packaging UX Researcher. Field studies across 4 portfolios.
Academy of Art University
M.A. UX/UI Interaction Design. Three semesters of graphic design: type, layout, identity.
Indian Institute of Packaging
Post Graduate Diploma, Packaging Science.
Product
Visual & print
Tools
Contact